The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. People can either accept the challenge or make a donation to an ALS Charity of their choice, or do both.
Amyotrophic lateral sclerosis (ALS), often referred to as Motor Neuron Disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body.
The progressive degeneration of the motor neurons affects the ability of the brain to initiate and control muscle movement. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed and ALS eventually leads to death.
The ALS Association has funded more than $99 million in research and clinical management projects. This unrelenting focus has resulted in some of the greatest ALS research discoveries to date.
When given the chance, the Shamoun team gladly accepted the challenge and vowed to make it BIG! In Captain David’s own words, “Go BIG or go home”. Which is exactly what the Shamoun’ers did.
Instead of just dousing themselves with buckets of ice water, they put several kilos of ice in the biggest tub they could find, and literally, jumped in! The team also donated money to the ALS Association.
Check out the video by clicking here.